Friday, September 4, 2009

College Students Get More Drunk When Drinks Are Cheap

or Laws of Economics Apply To Bars

In yet another study to prove the obvious, the august journal Alcoholism: Clinical & Experimental Research comes to this conclusion.
"It may seem intuitive that cheaper alcohol can lead to higher intoxication levels and related consequences -- such as fighting, drunk driving, sexual victimization, injury, even death -- especially among the vulnerable college student population," said Ryan J. O'Mara, a graduate research fellow at the University of Florida and corresponding author for the study, in a news release from the university.
Why does it not surprise me that they did their field work at Florida's premiere four-year theme park?

(h/t to kurosawaguy)